Strengthen your brand and make it recognisable with a visual identity
Your visual identity forms the basis for your company’s visual branding. It is the base of the pyramid and consists of colours, logos, and typography, as well as any graphic elements. We use these to determine the direction for our photo sessions, website, and all the other material.
This is where we start if your company needs to be completely relaunched or if you are just starting up. The foundations must be in place before we can reach the top of the pyramid.
We develop your visual identity together based on your company’s values, mission, and target group. If you’re a personal brand, then it’s important that it feels like you, so here we work on bringing out your strengths to position you solidly as a brand.
The finished work is delivered to you as a brand kit, with guidance on how you can use your colour codes, logos, brand stamp, etc. both online and offline.
As an extension of this visual identity, I recommend a branding photo session, where we complete your visual journey with photo material you can use on your website, social media, marketing emails, and in campaigns.
How we work with your visual identity:
I need to get to know your company in order to develop a brand identity for you. Which is why I’ll ask you to start by answering an in-depth questionnaire on everything from values and mission to colour preferences. If you are in any doubt about anything at all, then we’ll go over it together. You are never alone in the process.
Based on the questionnaire I design a moodboard that forms the framework for the future design. The moodboard represents the vibe, colours and textures that we will work with. We will go over the moodboard together in a Zoom call.
Based on the moodboard and our conversation, we start on the design work. I design three different logo concepts for you, where you choose your favourite for me to work further on. Then I make your brand stamp, colour palette and select your preferred typography/font, all of which you get as a complete draft to review.
Based on your feedback, I make some final adjustments and tweaks and voilá: your new visual identity is ready. This is supplied to you as a complete brand kit, where you have all the necessary information you’ll need to start using your new material.
Prices for preparing a new visual identity start at €1,595 excl. VAT
This includes all the processes described above: Design of a primary logo, design of a brand stamp, choice of typography, colour palette, and two editing rounds. The logo files are supplied in different formats for both online use and print. All material is supplied with a brand manual with guidelines for how to use your material. The design of a secondary logo and graphic elements can be purchased additionally.
Brands that have invested in a personal visual identity:
Brands that have elevated their visual branding via individual design tasks:
Design of e-books
Design of newsletter
All About Balance
Design of e-book
Design of graphics for Social Media
All jobs are different, so contact me for a quote for individual design tasks